Events:
New for 2011
Business Owner Practice Visits
Stress: What you feel when you are not
confident your course of action will have the desired result.
Rick
Created for practitioners
who want to really understand how to improve their practice. Not for
those who only want to increase sales by 10 or 20 percent. Designed
to help you evaluate your professional situation and provide you
with invaluable insight and life changing knowledge so you can
achieve Professional Excellence and Financial Independence.
You use a hearing evaluation to determine
if there is a reason to do anything else. This visit serves a
similar purpose in my customer journey. Sure I am hoping to find
people I can really help in the long term. But even if we identify
things you really want to do differently you may not be ready to do
so now. Perhaps all that happens is we learn everything is great in
your practice and there isn’t anything to improve. At least you will
have that knowledge and can feel better with it. Like the person who
comes in and has a hearing evaluation and learns they really do
hear. Not a bad thing.
My Purpose:
Spreading Information and sowing seeds of
vision.
Develop Relationships; in a fun
individualized manner.
Learn About Audiology Practices in
Different Locations
What You Get:
You have me for the day. Somewhere from
about 9 AM to 6 PM depending upon our schedules. I will be as open
with you about anything I can be. I expect the same from you, but it
is your business. Anything you prefer not to share is OK.
I will help you in any way I can. We can
benchmark your office metrics, evaluate and improve your marketing
plan and message, update or create your business plan, or review the
4 phases to thriving and identify constraints to your success.
I will offer any of my workshop topics on
an individual or group basis. Want to spend an afternoon reviewing
your patient journey with your office staff. This would be the time.
Want to invite some of your Audiologist friends and spend some time
on Audiology marketing and office operations. This would be the
time. Want to talk about how to evaluate your support team;
including your vendors, from your hearing aid suppliers to your web
developer and your accountant. This would be the time.
We will work prior to develop a plan for
the day so we both can come prepared to make the most of our time.
This is pure fee for service to help you.
I am not attempting to sell you hearing aids, computer programs, or
marketing plans or mailers. You have plenty of vendors who do that.
I do want to have the chance to actually
visit your office to see the layout etc.; however if you would
prefer to meet offsite to limit distractions that is OK. I have had
wonderful one on one times in a client office or a hotel lobby.
Background:
I have been working full time as a
Business Coach for Audiologists for 6 years. I love visiting my
clients one on one, and this is an extension of that activity. I
have been a speaker at AAA, ADA, and several state conventions. I do
love the speaking engagements, but they often leave me uncertain
about how much impact I have. In 2010 I decided to limit my
conference speaking time and replace it with these one on one office
visits. I expect they will allow me to make a big difference for
some Audiologists, their support teams, and those they serve.
Your Investment:
One Day of time: Plus often some prep and
follow-up if you desire.
Local Lodging and a Place to Meet:
Typically lodging at a Residence Inn or Courtyard kind of place. I
do want a location with a good workspace and good internet
connections. Typically this is just be one night, the night prior to
your day with me, as I like to arrive the day before and be prepared
and not stressed about arriving on time.
Cash: $2,150 is the daily fee paid in
advance and fully refundable if weather, travel delays, or anything
else out of my control prohibits me from attending.
Food if you want it.
My Investment:
Time with you and the knowledge I have.
Time to travel to and from your location.
Transportation to and from your U.S.
location.
Prep time to ensure I am prepared for
whatever topics you request.
Follow up time with questions or
additional information.
How it happens:
Schedules are only for preparation and
guidance and do not guarantee we will cover anything in particular.
Often we don’t cover things on the schedule and replace them with
something that seems more productive at the time. I can easily spend
a whole day on any one of these topics, but we tend to condense to
make the most of our face to face time.
A day might look something like this if
you want to be aggressive:
Proposed 1 – Individual Aggressive
9:00 AM to 11:00 AM Workshop: The 4
Phases to Thriving.
11:00-1:00: Working Lunch Workshop: Your
Patient Journey
1:00-2:30: Benchmarking Your Practice
Valuing your Practice
2:30-4:00: Evaluating your Marketing
Message and Plan
4:00-5:00: Either Relationship Marketing
or Business Planning
5:00-? : Depends Upon My Travel Schedule
and Your Other Commitments
Proposed 2- Individual Less Aggressive
9:00 AM to 10:30: Creating a Professional
Environment for Success
10:30 – Noon: The 4 Phases to Thriving
Lunch: Talk about whatever is on your
mind.
1:00 – 4:00: Marketing Your Practice and
your Value Message and Key Points of Differentiation
Proposed 3- Group
You Invite Other Audiologist Practice
Owners You know and we spend the day at a local meeting room.
9:00 AM to 10:30: Workshop: The 4 Phases
to Thriving: The 16 things Thrivers “get” that Survivors don’t and
which are the constraints to your success.
10:30 to Noon: Workshop: Creating a
Professional Environment for Success. Including the Success Pyramid
and what it means to be successful to you.
Lunch: Open Topics
12:30-1:30: Workshop: Your Patient
Journey: Including Leverage Points and why advertizing works or
doesn’t.
1:30-3:00: Workshop: Marketing Message
and Plan: Including Value Message and Key Points of Differentiation
for your office.
3:00-4:00: Relationship Marketing and how
it is can cut your marketing and advertizing expenses.
Proposed 4 – Impromptu
We meet at an agreed upon time and enjoy
exploring Your Practice and what you want it to be and how to take
it there.
You get the idea, we will be flexible to
your situation. We do want to have a FUN productive day that will
change you for the better - forever.
I have a limited number of these I can
schedule so let's confirm times before payment is submitted.